The Colombian economy is starting to slow down after a high growth rate
due to the fall in oil prices. The dry weather of the last quarter was good for
consumption but bad for growers, the 'El Nino' affect could contribute to
packaged water consumption. Categories with a low market penetration are the
main target for the leading players.
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Key Findings
- ACB continued its previous trend and increased
- Innovations in flavour have led to an increase in still drinks and
iced/rtd tea drinks, expansions in distribution have also helped the categories
growth rates
- Sparkling wine has seen an increase as more people buy champagne and
sparkling rose
- Sport championships and new packaging drove the growth in beer; it is
however facing aggressive competition from international brewers
Table Of Content
1.1
At
A Glance
1.2
Impact
Of The Economic Situation
1.3
Highlights
1.4
Market
Drivers
1.5
Market
Trends
1.6
Soft
Drinks
1.6.1 Packaged Water
1.6.2 Bulk/HOD Water
1.6.3 Carbonates
1.6.4 Juice
1.6.5 Nectars
1.6.6 Still Drinks
1.6.7 Squash/Syrups
1.6.8 Fruit Powders
1.6.9 Iced/RTD Tea Drinks
1.6.10 Iced/RTD Coffee Drinks
1.6.11 Sports Drinks
1.6.12 Energy Drinks
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1.7
Alcoholic
Drinks
1.7.1 Beer
1.7.2 Spirits
1.7.3 Wines
1.7.4 Other Alcoholic Drinks
1.8 Dairy Drinks
1.8.1 White Milk
1.8.2 Cultured Dairy Drinks
1.8.3 Flavored Milk
1.8.4 Other Liquid Dairy
1.8.5 Soymilk
1.8.6 Grain, Nut, Rice and Seed Milk Alternative Drinks
1.9 Hot Beverages
1.9.1 Hot Tea
1.9.2 Hot Coffee
1.10 Data Tables
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