The New Zealand inbound tourism market has registered strong growth over
the last few years, and this trend is expected to continue, driven by Tourism
New Zealand's promotional efforts. China has been a key target market forTourism New Zealand and it has now shifted its focus from volume to value. New
Zealand aims to attract high value Chinese travelers who travel more widely,
stay for longer, and spend more money. Conversely, the number of domestic trips
totaled 16.8 million in 2014, recording hardly any growth during the historic
period. This is largely due to the growing preference of New Zealanders for
outbound trips due to the stronger New Zealand dollar, which increased the
affordability of international trips.
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Key Findings
- Outbound tourism grew at a faster pace compared to domestic tourism
during the historic period (2009-2014) as New Zealanders were attracted to
overseas trips due to the stronger New Zealand currency.
- Inbound trips are projected to grow from 2.8 million in 2014 to 3.6
million by 2019, driven by Tourism New Zealand's (TNZ) focus on emerging
markets such as China, Indonesia, India, and Latin America.
- Keeping in view that China is a key outbound and inbound market for New
Zealand, Air New Zealand and Air China revealed plans to form an alliance,
which, if approved, means the Chinese flagship carrier will commence daily
direct flights between Auckland and Beijing from December 2015.
- The supply side has been
relatively stable over the last few years while demand has increased, resulting
in increased occupancy rates and higher tariffs in areas such as Auckland,
Queenstown, Wellington, and Rotorua.
Table Of Content
Executive Summary
Introduction
Travel and Tourism Sector in Context
Domestic Tourism
Market summary and key developments in New Zealand's domestic tourism
market
Historical and projected figures for domestic trips and domestic
expenditure in New Zealand
Domestic trips-trips by purpose of visit and by season, average length of
trip and overnight stays
Inbound Tourism
Market summary and key developments in New Zealand's inbound tourism
market
Historical and projected figures for inbound trips and inbound
expenditure in New Zealand
Tourist arrivals from top 10 countries to New Zealand
Inbound trips-trips by purpose of visit and mode of transport
Inbound trips-average length of trip and overnight stays
Outbound Tourism
Market summary and key developments in New Zealand's outbound tourism
market
Historical and projected figures for outbound trips and outbound
expenditure in New Zealand
Tourist departures to top 10 countries from New Zealand
Outbound trips-trips by purpose of visit and mode of transport
Outbound trips-average length of trip and overnight stays
Airlines
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Market summary and key developments in New Zealand's airlines industry
Revenues and seats sold in New Zealand's airlines market
Low cost airlines in New Zealand-seats available, seats sold and load
factor
Low cost airlines in New Zealand-total revenue and revenue per customer
Low cost airlines in New Zealand-revenue generating passenger kilometers
versus kilometers available
Full service airlines in New Zealand-seats available, seats sold and load
factor
Full service airlines in New Zealand-total revenue and revenue per
customer
Full service airlines in New Zealand-revenue generating passenger
kilometers versus kilometers available
Charter airlines in New Zealand-seats available, seats sold and load
factor
Charter airlines in New Zealand-total revenue and revenue per customer
Charter airlines in New Zealand-revenue generating passenger kilometers
versus kilometers available
Competitive landscape
Hotels
Market summary and key developments in New Zealand's hotel industry
Revenues, room nights available and revenue per available room in New
Zealand's hotel industry
Hotel establishments by category and available hotel rooms by category in
New Zealand
Budget hotels-revenues, room occupancy rates, room nights available and
room nights occupied
Budget hotels-revenue per available room and revenue per occupied room
Budget hotels-revenue by customer type and guests by customer type
Midscale hotels-revenues, room occupancy rates, room nights available and
room nights occupied
Midscale hotels-revenue per available room and revenue per occupied room
Midscale hotels-revenue by customer type and guests by customer type
Upscale hotels-revenues, room occupancy rates, room nights available and
room nights occupied
Upscale hotels-revenue per available room and revenue per occupied room
Upscale hotels-revenue by customer type and guests by customer type
Luxury hotels-revenues, room occupancy rates, room nights available and
room nights occupied
Luxury hotels-revenue per available room and revenue per occupied room
Luxury hotels-revenue by customer type and guests by customer type
Competitive Landscape
Car Rental
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