Tricks and Tips

Tuesday, 29 December 2015

Spirits Market in Indonesia Market Size, Share, trends and Forecast 2014

The Indonesian Spirits market is forecast to register growth in value as well as volume terms during 2014-2019. The Specialty Spirits category will have the largest volume share while Tequila and Mezcal will be the fastest growing category during 2014-2019. While price and affordability is important to the majority of Indonesian consumers, recent economic growth has led to an increase in the purchasing power of middle class consumers and they are willing to spend on Spirits, predominantly imported Spirits that offer a rewarding taste experience. However, surging prices for imported Spirits due to increased tariff rates may lead to illicit Spirits consumption in the country resulting in intensifying competition among international brands

Key Findings

The Specialty Spirits category accounted for 88.5% of the Indonesian Spirits market in 2014.

The Tequila and Mezcal category is forecast to register the fastest growth in value terms during 2014-2019 while the Whiskey category will gain maximum market share in value terms during 2014-2019.
On-Trade sales have the largest distribution share in the Indonesian Spirits market.
Glass is the only packaging material that is used in the Spirits market in Indonesia.
Martell, Bols and Bacardi are the preferred brands in the Sprits market in Indonesia.
Consuming Spirits or cocktails in Indonesia is expensive as the majority of Spirits are imported and carry large tariffs, which makes it a premium and luxury lifestyle product.
The young, affluent Indonesians are less value conscious and try new variants and are seen to be preferring fruity flavors in Liqueurs and Vodka which can be enjoyed in social gatherings.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2014-2019
Category coverage: Value and growth analysis for Brandy, Gin and Genever, Liqueurs, Rum, Specialty Spirits, Tequila and Mezcal, Vodka, and Whiskey, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019
Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014
Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: trays, tubs, foils and others.
Consumer level trends: Top four consumer trends which influence Spirits consumption
Future outlook: Reviews and recommendations on how the market will shape up from 2014-2019

Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Access the key and most influential consumer trends driving Spirits consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table Of Content

Classifications and definitions
Market Overview

Request A Sample copy of This Report @

Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures - Key Takeouts
Market value and volume for the Indonesia Spirits market
Historical and projected sales in the Indonesia Spirits market
Degree of trade up/down-trade in the Indonesia Spirits market
Comparison of Indonesia Spirits market compared to other key countries
Market volume of Indonesia Spirits by category
Historical and project market value of Indonesia Spirits by category
Winners and losers in the Indonesia Spirits market
Segment share of the category and change in market share in the Indonesia Spirits market
Penetration of private label, by categories, in the Indonesia Spirits market
Private label performance compare to national brands in the Indonesia Spirits market
Leading companies in the Indonesia Spirits market by category
Leading brands in the Indonesia Spirits market by category
Retailer and packaging
Leading retailers in the Indonesia food market
Leading distribution channels in the Indonesia Spirits market
Leading distribution channels by category in the Indonesia Spirits market

Browse Full Report @ 

About Us:

Hexa Reports is a market research and consulting organization, offering industry reports, custom research and consulting services to a host of key industries across the globe. We offer comprehensive business intelligence in the form of industry reports which help our clients obtain clarity about their business environment and enable them to undertake strategic growth initiatives.

Contact Us:

Ryan Shaw
Felton Office Plaza,
6265 Highway 9,
Felton, California, 95018,
United States
Phone Number
Email Us:

No comments:

Post a Comment