The global polypropylene (PP) absorbent hygiene market is expected to
reach USD 17.03 billion by 2022. Growing hygiene awareness among consumers
regarding the utility of diapers and rising infant population across the globe
is expected to remain a key driving factor for global PP absorbent hygiene
market over the forecast period. The growing geriatric population base in the
U.S., Japan, and Europe has created demand for adult incontinence products.
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Replacement of synthetic raw materials with bio-based substitutes are
anticipated to create new avenues for industry participants. Bio-based
polypropylene polymers help in preventing skin rashes among babies, keeping
them dry. However, prolonged exposure to polypropylene absorbent products may
cause respiratory tract problems, eye irritation, skin problems and
neurological problems. Several R&D initiatives are being taken by the
market player to improvise their product portfolio in the polypropylene
absorbent hygiene industry.
Further key
findings from the report suggest:
Global polypropylene (PP) absorbent hygiene market demand was 3.22
million tons in 2014 and is expected to reach 5.75 million tons by 2022,
growing at a CAGR of 7.6% from 2015 to 2022
The spunbond technological process emerged as the leading technology
used and accounted for over 45% of total market in 2014. This technology is
considered economical in comparison to its counterparts.
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Baby diapers were the most dominant application segment and accounted
for over 35% of total market volume in 2014. Increasing birth rates in Asia
Pacific is expected to drive this segment over the forecast period.
Asia Pacific was the leading regional market with a demand exceeding
35% of the total market in 2014. Shifting consumer buying trends coupled with
growing urbanization and increasing disposable income among consumers in India,
China, Indonesia and Vietnam is expected to drive the regional market over the
forecast period.
Growth in developed economies of Europe and North America is expected
to be driven primarily due to increasing geriatric population. Urinary
incontinence has been a major problem among aging population which leads to
pressure sores and skin irritation.
Major polypropylene absorbent hygiene market participants include
Kimberly Cark, Mitsui, Fibertex, Mada, Pegas Nonwovens, Jofo and Polymers Group
Inc. Companies adopt a low-cost strategy to attract customers and gain market
share. R&D initiatives to develop superior products play a critical role in
penetrating the market.
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